4 Simple Ways to Create Shareable Content
Keith Minick

Wondering how to create shareable content?

Business owners are beginning to ask how they can create shareable content. Saying that content marketing adoption has increased in recent years would be an understatement. Every day, Internet users create nearly two million blog posts and share hundreds of millions of status updates, videos, and photos. Regularly creating fresh content is not enough anymore to stand above the crowd. You need to grab attention and wow your audience.

Here are 4 simple ways to create shareable content:

  1. Find out What’s Trending

Trending topics are more likely to get shared than other articles. That’s because it’s in our social nature to want to feel included and needed.

Use tools like BuzzSumo to find trending topics in your niche and create content that can generate shares. Google has some great FREE tools as well. We use Google Trends and Google Alerts daily.

  1. Provoke Emotions

One study found that stories that provoke intense emotions tend to get more shares than others. According to the study, content that triggers “high-arousal” emotions, such as awe, joy, anger or anxiety gets more shares, whereas content that stimulates “low-arousal” emotions, such as sadness, is less viral.

Stories told well tend to provoke emotions. Define first what you want them to feel when they view your content. From there, build a story around that character.

  1. Appeal to Your Audience’s Narcissistic Side

People share content for a variety of reasons: to connect with their network, to support a cause or for entertainment purposes. However, they also share for selfish reasons.

For example, quizzes are among the topmost shared types of content. That’s because they fuel our ego and help us build our online persona.

Make sure to include quizzes or highly-targeted articles, such as “X Things Only an Introvert Would Understand” in your strategy.

  1. Build a Community

People are more likely to share content from those they trust and like. Therefore, building a community should be one of the main goals of your content marketing strategy. Bear in mind that it’s a slow process that requires a long-term commitment. You need to constantly create compelling and engaging content that resonates with your audience.

Savvy businesses create shareable content with a checklist and a plan. They have a list of ingredients and a step-by-step process they follow closely to ensure their articles will reach as many people as possible. These tips can help you get started on the right track.

Who is Serv Marketing?

Serv Marketing is a firm specializing in small business growth. We provide marketing services to small businesses located in the greater Atlanta area.  We hope these tips can help you get started on the right track.

Want a FREE Content Review?

We will spend 15 minutes with you to review your current content and provide recommendations for improvement. Schedule a time to chat here. 




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