5 Steps to Choosing Great Keywords
Choosing great keywords is critical in your SEO strategy! There’s no secret that an effective search engine optimization strategy should focus on niche keywords. But, if you’re new to SEO, you’re probably not sure how to stay away from terms that are too generic. SEO is an art form. There is no doubt that GREAT SEO can increase traffic to your site. According to a Hubspot study, 61% of marketers say improving and growing organic SEO is their highest priority for 2017.
Here are some tips that can help you find the right keywords for your business.
Determine Your Niche / Customer Profile
The first step is choosing the right niche in which your product or service fits. Draft a basic description of what your business offers. Then develop and shape from there. Building an ideal customer profile is the best way to do this.
In fact, this is one of the first things we do with our clients. We believe in this so strongly that we are giving this exercise away for FREE. To access your FREE customer profile exercise, click here to speak with a Serv Marketing specialist. You will also receive additional resources as well!
Use the Right Tools
Identifying the best, most relevant keywords for your niche is no simple task. Keyword research tools are useful here. Use these tools to generate more than the typical list of terms associated with your product or service. They are also useful for creating an extensive list of keywords to choose from.
Keyword research tools can be very costly. For this reason, companies often choose to use an agency like Serv Marketing. We bear the costs, and we have the expertise to help you go further, faster. Alternatively, for DIY clients, we recommend the following tools:
Start Working with Your List
If you’ve chosen to use a keyword research tool (which we hope you have), you have now been presented with a huge list of keywords. But remember – these are all simple suggestions. It’s what you do with them that’s important. It’s now time to start filtering and refining this list.
Check Your Competition
As a best practice, we recommend setting a recurring reminder to review your competitors on a quarterly basis. When working with SEO, use your competition analysis to compare the degree of competitiveness with your selected keywords. If you’re a new business, steer clear of highly competitive queries, and figure out how to separate yourself from the crowd.
Constantly Monitor and Test Your Keywords
It’s important to understand at this point that your job isn’t done yet. Or ever. A successful SEO strategy requires regular performance testing of keywords. Alter and tweak when and where necessary. Collect valuable information and use it to grow your business.
Keyword research can feel overwhelming to small businesses. But, it’s an essential component of a successful SEO strategy.
Need help getting started with keyword research or SEO?
Serv Marketing can help you with all of your digital marketing needs, including SEO, keyword research, analysis. If you feel you need help, apply for our services below. (You may also review our SEO services here.) We will follow up with a free consult. If we both feel our services are a fit, we’ll get started together. Within the first month, our proven process will help drive more traffic to your site so that you can grow your company.