How do I move up in ranking on Google?
Wondering, “how to improve your ranking on Google?”According to one study, the number one position in Google gets 33% of search traffic. But, how do you get there? Here are 5 tips to boost your SEO visibility on Google and other search tools.
1) Select the right keywords
Selecting the right keywords is critical for ranking on google! What key phrases are people using when looking for your products? Are they more likely to search for “powerful blenders” or “blender for crushing ice?” Use tools to identify the search habits of your target audience.
Type your keywords into Google and look at the bottom of the page at the related search terms. Read comments, forum discussions, and articles related to your niche to see what your audience is looking for.
Once you have your keywords, place them strategically in your headline, headers, Meta description, body, and ALT tags.
We referenced tools in our blog about selecting the right keywords. Check out that article if you want to learn more!
You can do this yourself but we recommend hiring the pros. You will get much better and quicker results! Serv Marketing provides SEO services for businesses like yours. We have packages to fit every budget.
1) Publish High-Quality Content
Ranking on Google is dependent on high-quality content! It doesn’t matter how relevant or performant your keywords are. If your content is of poor quality, your chances of moving up in Google search results decrease dramatically.
Focus on creating content that targets the needs of your audience and helps them solve a problem that’s affecting them. Provide useful advice and actionable tips and write as if you’re talking to a friend.
If you need help writing content. Serv Marketing can help you generate and promote content that will drive traffic and sales to your business.
Use Keywords When Linking Internally
Instead of placing a “Click Here” anchor text, try including your keywords or writing the name of your destination. “Click Here” has almost no SEO value whereas “Serv Marketing Services” is rich with keywords and can help you improve your ranking.
Web Design built for conversion
Google tends to rank high for pages that are well-organized, easy to navigate, and optimized for mobile search. Keep in mind that, when it comes to SEO, functionality trumps aesthetics. Make sure that your website provides a flawless on-site experience on every device, has an intuitive structure, and loads quickly.
In our experience, websites typically have ZERO places for your prospective customer to engage. Simply adding a call-to-action (a button telling them what you want them to do) will increase your conversion. Utilize the “upper third” of your site by adding one or two calls to action. Also
The two most valuable pieces of real estate on your website is the middle of the “upper third” and the top right-hand corner of your site. Utilize the “upper third” of your site by adding one or two calls to action and you will certainly increase conversion and traffic to your site.
Website built for Mobile
As mentioned in our web design services page, MOBILE is becoming increasingly important. That means your site needs to be responsive (mobile-friendly) and quick to load. There is a new protocol called AMP (Accelerated Mobile Pages). Implementing AMP will certainly give your company an edge on Google search results!
Under most circumstances, we recommend you leave the website design to the professionals. Structured Data is something you should get right, not guess you get it right. If Serv Marketing seems like a good fit you can schedule a time to chat with one of our Serv team members today!
That’s it, folks! We hope this has been valuable to you and helps you go further, faster. There are many other techniques you could use to move your site, up in Google search. These here should be enough to set yourself on the right path.