Developing content that increases organic traffic is extremely important for your business. Content marketing in itself won’t send organic traffic down your way. It may sound harsh, but it’s the truth. You need a strategic approach if you want to see any results from your content marketing efforts.
Here’s what you need to know to create a strategy that actually works.
Understand Your Audience
The first thing you need to do before you start worrying about viral topics and writing techniques is to create a buyer persona. This fictional character is going to help you understand the needs, desires, and motivations of your audience. That will make it easier to create content your prospects want to read.
Create a Keyword List Based on Your Buyer Persona’s Search Habits
Developing content that increases organic traffic is dependant on good keywords. The success of your content marketing depends on how well you cater to the needs of your prospects. They define everything about your content, from the topic to the form and style. Obviously, if you want to get more organic traffic, you need to cover the topics that your audience is searching for online.
Based on the knowledge you have on your audience and niche, choose five long-tail keywords that they often use to search for information. For example, if “chronic back pain remedies” is one of your keywords, try to come up with content ideas that are related to it.
Identify the Type of Content Your Audience Likes
You may enjoy shooting videos, but if your audience prefers in-depth articles, then that’s what you should focus on.
To determine what type of content works best for you, ask yourself: what is my audience searching for on Google? What problems are they trying to solve? What type of content makes them engage?
Promote Your Content
Spend as much time promoting your content as you do writing it. One of the easiest things you can do to increase your blog traffic with content marketing is to share your articles multiple times on social media. But, be careful not to come across as spammy.
These tips should help you perfect your content marketing strategy. But, don’t expect miracles to happen overnight. Gaining traffic is a slow process that needs constant work.
Don’t want to do it yourself?
Serv Marketing offers content marketing services to small businesses. We are located in Atlanta, Georgia but have clients throughout the United States. If you want to see what it is like to have a good content marketing team that helps drive organic traffic to your site, please schedule a time to chat today!