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Instagram Released New Feature: Reels
Instagram recently released, in the US, a new feature called Reels. Reels is a short-form video format that allows users to record, edit, and add audio tracks to their videos natively. This new feature may resemble another popular social media platform, TikTok....
5 Engaging Social Media Posts that Your Customers Will Love
Do you need social media posts that your customers will actually read and engage with? The options for social media content are nearly infinite. But we understand that it can be challenging creating new posts, especially during the COVID-19 pandemic. It...
How to Go Live on Facebook
Business owners have been using the Facebook Live feature for a few years. With the current climate of our country, business owners are taking full advantage of the Facebook Live feature to stay connected to their customers. We understand that this may be a new...
What is an AI video editor, and should I use one for my marketing videos?
What is an AI video editor, and should I use one for my marketing videos? The term AI is often misused and more often misunderstood by end-users. However, in this context, it is slightly more accurate. Most of the platforms discussed will implement some form of...
Local SEO Checklist – Free Tips to Increase Local Search Visibility
Local SEO Checklist - Free Tips to Increase Local Search Visibility Want to increase local search visibility? As a small, local business you want to "show up" on Google. It should be easy, right? Search Engine Optimization is a skill that requires dedication, time,...
Utilizing Instagram Stories for your Business
Why should you be utilizing Instagram stories for your business? Instagram has made significant changes to its platform, including the removal of likes on posts. Due to this change and future changes rolling out on Instagram, visibility may become limited, which...
Should You Boost Your Facebook Posts?
Should you boost your Facebook posts? Facebook is commonplace for small business owners, with almost 2 billion daily active users and 7 million advertisers. There are different options to advertise your business on Facebook, including boosting a post. As a small...
What should I spend on paid advertising?
What should I spend on Paid Advertising? The question, "what should I spend on paid advertising?" is a common question we hear a lot with our clients and businesses. I heard it this morning, which gave me the idea to write about it. It is a tough question to answer,...
3 Reasons Companies Need to Practice Generosity
Generosity doesn't just mean giving. Webster's dictionary defines generosity as the following: "the quality of being kind, understanding, and not selfish: the quality of being generous; especially : willingness to give money and other valuable things to...
4 Simple Ways to Create Shareable Content
Wondering how to create shareable content? Business owners are beginning to ask how they can create shareable content. Saying that content marketing adoption has increased in recent years would be an understatement. Every day, Internet users create nearly two million...
5 Tips for Ranking on Google
How do I move up in ranking on Google? Wondering, "how to improve your ranking on Google?"According to one study, the number one position in Google gets 33% of search traffic. But, how do you get there? Here are 5 tips to boost your SEO visibility on Google and other...
10 Do’s and Don’ts of Marketing on Facebook
10 Do's and Don'ts of Facebook Posting for Businesses Facebook posting for business can lead to tremendous growth but it needs to be done carefully. Did you know that Facebook has over 1.2 billion active users? Facebook is a great platform to connect both personally...
6 Tips on How to Get on the Front Page of Google
How Do I Get on the Front Page of Google? Getting on the front page of Google is one of the most important goals for any business today. And, it’s easy to see why. Sites that occupy the number one position in Google get more than 33% of search traffic. That’s huge!...
10 Facebook Marketing Hints
10 Hints to Marketing Your Small Business on Facebook Want to begin marketing on Facebook? With close to 1.2 billion active users, there’s no question that Facebook is the perfect medium to engage with your prospects and get them interested in your business. But, how...
5 Steps to Choosing Great Key Words for your Business
5 Steps to Choosing Great Keywords Choosing great keywords is critical in your SEO strategy! There’s no secret that an effective search engine optimization strategy should focus on niche keywords. But, if you’re new to SEO, you’re probably not sure how to stay away...
Developing Content that Increases Organic Traffic
Developing content that increases organic traffic is extremely important for your business. Content marketing in itself won’t send organic traffic down your way. It may sound harsh, but it’s the truth. You need a strategic approach if you want to see any results from...
4 benefits of SEO for Small Business
What are the benefits of SEO and why is it Important for Small Businesses? If you’re a small business just getting started with online marketing, then you might feel a bit confused about SEO. Some say this practice has died and there’s no point wasting time and...
3 Powerful SEO Factors
What are the most important principles for SEO? You may ask, what are the most important principles for SEO? Since 1993 Google has evolved tremendously. currently, Google has developed over 200 factors that determine the position of your ranking. You may be saying,...
How to Choose the Best LOCAL SEO Company
How to Choose the Best Local SEO Company for Your Small Business Selecting a local SEO company can feel like a daunting task. After all, you’re entrusting the success of your online presence to complete strangers. Naturally, you want to ensure that the agency you’re...
What is a keyword?
So what is a keyword? What is a keyword? A keyword is a phrase or a word that you would like your site to rank for within the search engines. It can either be a single word or a combination of words. I would caution you on trying to rank for a single word because...
5 things to consider when searching for an SEO company
5 aspects of a trusted SEO company/partner These days, SEO is an important component of your business. In fact, it's so important that you actually cannot afford to make the wrong decision when selecting an SEO vendor. Selecting the right vendor should be based on...
3 Pitfalls of Implementing SEO
Implementing SEO on your website is difficult. It takes time, attention and constant measurement. While there are many benefits of SEO, there are 3 pitfalls we find companies experience when they implement SEO on their own. Keyword research is the most important...
10 Important Ranking Factors for Google in 2020
What are some top ranking factors for Google in 2020? You, along with a million other people are asking, "what are some top ranking factors for Google in 2020?" You may have even wondered how you can find out the exact algorithm that Google uses. Let me assure you,...
April News – Google Mobile First Index, Adwords and more!
April updates for businesses using Google Well, Google continues to enhance its platform. In the most recent newsletter, we discuss 5 updates that will impact your business. Here is a summary: Google started to send e-mails about shutting down any unused Google+...